It began four years ago as idle chatter between two young people in their 20s who worked in BlackRock's hedge fund division exploring the intersection of lucre and idealism. Both had read about impact investing-putting money into companies that seek to do good and still make a profit. The strategy was pretty new, and Zaneta Koplewicz and Robert Morris noted that their employer, BlackRock, the world's largest money manager, wasn't among the investment companies pursuing it. They also noted that well-educated millennials were attracted to the idea, which meant it could be a way for BlackRock to attract clients.
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