It began with dudes taking off their ties. Then they started wearing hoodies and growing beards. And now pristine white kicks-worn with navy suits by managers, or with jeans by the coder bros-are the latest office-casual standard. The style came off the tennis court in the early 1960s, when Steve McQueen made Keds famous. In recent years, hundreds of brands have pushed them, from Italian-made Common Projects down to Adidas, whose iconic Stan Smiths covered tons of trendy commuting feet this summer. Their popularity helped the sneaker industry grow to $55 billion in 2014, according to Forbes.
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