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On Colbert's Couch, CEOs Get a Seat, Too

机译:在科尔伯特的沙发上,首席执行官们也可以坐下来

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With a couple of weeks to go before the debut of his late-night talk show, Stephen Colbert has revealed a part of his strategy to beat Jimmy Fallon: corporate suits. The comedian, who's taking over from David Letterman, will use his perch at CBS to interview a more diverse range of guests than appears on the average late-night gabfest. For his first week he's booked two of the most intriguing businessmen in the U.S., Tesla Motors Chief Executive Officer Elon Musk and Uber Technologies CEO Travis Kalanick. Viewers should expect more CEOs in the future-along with astronauts, diplomats, and policy-minded intellectuals, according to Colbert's booker, Emily Lazar. She says a blend of comedy and intelligent conversation can set Colbert apart from his peers, who lean more on celebrity interviews and sketches that get recirculated online. "There are many CEOs who are celebrities in their own right," she says. "I'm not interested in a conventional CEO. I'm interested in people who are innovators, not time servers."
机译:在深夜脱口秀的首映前还有几周的时间,斯蒂芬·科尔伯特(Stephen Colbert)透露了击败吉米·法伦(Jimmy Fallon)的部分策略:公司诉讼。从大卫·莱特曼(David Letterman)接手的喜剧演员将利用他在哥伦比亚广播公司(CBS)的表现来采访比一般深夜狂欢节更广泛的来宾。在他上任的第一周,他就预订了美国两个最吸引人的商人:特斯拉汽车首席执行官埃隆·马斯克(Elon Musk)和优步技术首席执行官特拉维斯·卡兰尼克(Travis Kalanick)。科尔伯特的预订者艾米莉·拉扎尔(Emily Lazar)表示,观众应该期望未来会有更多的首席执行官以及宇航员,外交官和有政策见识的知识分子。她说,喜剧和聪明的对话相结合,可以使科尔伯特与同龄人区分开来。同龄人更多地依靠名人访谈和速写,并在网上进行传播。她说:“有很多首席执行官本身就是名人。” “我对传统的首席执行官不感兴趣。我对创新者而不是时间服务器感兴趣。”

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  • 来源
    《Business week》 |2015年第4440期|22-23|共2页
  • 作者

    Lucas Shaw;

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  • 入库时间 2022-08-17 23:27:42

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