Taco Bell's App Is a Fix for the Munchies

摘要

Fast food can never be fast enough. When Taco Bell introduced a food-ordering app in October, the chain figured it could speed up service for customers and cut down on wrong orders, so the next time you ask for a chicken soft taco you won't wind up with a bean burrito. What Taco Bell didn't know was how much extra food Americans order when they do so from the privacy of their smartphones. "You don't want to say large or order extra cheese-you look like a pig," says Hope Neiman, chief marketing officer at Tillster, a company that helped develop the app. "But if I'm sitting here tapping, who cares?"