Planning a spring ski trip? It would have been cheaper if you'd bought your lift tickets months ago. That's the idea behind Liftopia, the San Francisco company that's making the $11 billion ski-and-snowboard business more like the airline and hotel industries by using dynamic or variable pricing. Before Liftopia, a day on the hill cost the same regardless of when it was purchased. Liftopia works with resorts to crunch data on historical and real-time supply and demand to vary prices. Customers who commit early are rewarded with steep discounts; resorts can hedge against cancellations if the weather turns.
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