HOW BOEING •EMBRACED TRUMPISM •SQUEEZED SUPPLIERS AND •MADE INVESTORS RICH

摘要

So much goes into the development of a commercial aircraft-billions of dollars, millions of work hours, rivers of sweat-that when a new model is finished, the designers like to throw a party. At Boeing Co.'s rollout of the 777 in April 1994, an event orchestrated by Dick Clark Productions, music swelled while the slogan "Working Together" appeared on a 285-foot screen before thousands of employees gathered at the doors of a massive hangar in Everett, Wash. The phrase was the organizing principle of Boeing's engineering team and even the name of the first airplane, painted in cursive under the cockpit window. "Because we realized," a narrator intoned, "that only by working together as a team-with our customers, our suppliers, and each other-would we build a truly great airplane." Boeing extended its embrace of globalism with its next airplane, the 787 Dreamliner, introduced in 2011, relying on a far-flung network of suppliers that not only built but also designed many of the parts.