Banks for the Banks That Aren't Banks

摘要

The Current ads plastered across the insides of New York City subway cars declare: "We're not a bank." Yes, the company offers bank accounts with debit cards. But it's a financial technology company, and it doesn't actually hold its customers' money. Current's business is essentially about building an appealing virtual storefront and menu of services. Users of its colorful app can personalize their profiles like they do on social media, including choosing a cover photo and profile picture. Current's emails to customers may include emojis in the subject line.