When Beyond Meat Inc. went public in May 2019, its shares soared 163% on its first day of trading, making it the best-performing large IPO in the U.S. in more than a decade. That boffo stock market debut might have led many to think that Beyond had a lock on the faux meat market. But don't tell that to Bareburger, a 38-location, New York-based upscale burger chain with a mix of meat and vegan options. It took Beyond's products off its menu in the spring of 2020, while continuing to serve those of archrival Impossible Foods Inc. "It wasn't a hard decision to move away from Beyond," says Jonathan Lemon, Bareburger's director of culinary operations. The chain had been serving both Beyond's and Impossible's fare for more than two years, and decided it wasn't worth keeping Beyond's patties in stock when they drew so few orders from its customers. "We were moving a lot more Impossible," Lemon says.
展开▼
