Scaling Up

摘要

Seating will come sometime in 2020. Floyd has been collecting customer feedback as part of the first phase of creating a dining chair. And the company is two-and-a-half months into a new collaboration with West Elm (the retailer sold the table legs in 2016); stores in Austin, New York, and Santa Monica, Calif., sell the full collection. "It's helping us to learn about creating a better retail experience for customers," O'Dell says.