'This is a time when people need trusted brands'

摘要

CAROL MASSAR: Which stakeholders should corporations be prioritizing right now: employees, communities, shareholders, or customers? ALAN JOPE: We've been operating a multistakeholder model for about 10 years. We believe that if we look after our employees and our customers, if we worry about society and the planet, if we take care of our supplier partners, then our shareholders will be well rewarded. Ultimately you have to look after all these stakeholders. But it for sure begins with your employees. You know, without showing authentic care for your employees, I don't do anything as the chief executive of this company. It's our front-line people who are making the goods, who are serving our customers. So that, for me, is where it starts. Does business get harder the longer this goes on?