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McConnell's Fine Ice Cream

机译:麦康奈尔的优质冰淇淋

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摘要

McConnell's is a California treasure. Founded in 1949 by Mac and Ernesteen McConnell in Santa Barbara, it's won generations of loyal fans. But by 2012 the business was struggling and the then-owner, Jim McCoy, asked a friend, Michael Palmer, to help. Putting McConnell's on a path to growth would require new flavors, new products, new standards-and a new dairy. "The old building wasn't built to do what we were asking of it, in terms of food volume, safety, efficiency, and consistency," Palmer says. But he and his wife and partner Eva Ein took on the challenge and bought the business. They've moved it forward the way they believe the founding family would have, producing nearly every ingredient that goes into the all-natural, made-from-scratch ice cream themselves. Over the past six years, McConnell's has expanded beyond California, into markets throughout the U.S. "It's not a job for hire," Palmer says. "It's our lives."
机译:麦康奈尔是加州的宝藏。由Mac和Ernesteen McConnell于1949年在圣塔芭芭拉创立,它赢得了几代忠实拥fans。但是到了2012年,公司经营陷入困境,当时的所有者吉姆·麦科伊(Jim McCoy)向朋友迈克尔·帕尔默(Michael Palmer)求助。要使麦康奈尔走上增长之路,就需要新的口味,新的产品,新的标准以及新的乳制品。帕尔默说:“从食物量,安全性,效率和一致性方面来看,这座老建筑并不是按照我们的要求建造的。”但是他和他的妻子以及合伙人伊娃·艾因(Eva Ein)接受了挑战,并购买了公司。他们以他们相信创始家族的方式将其向前发展,几乎生产出所有本身都是从零开始制作的纯天然冰淇淋的配料。在过去的六年中,麦康奈尔(McConnell's)的业务已从加利福尼亚扩展到了整个美国市场。 “这是我们的生活。”

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  • 来源
    《Business week》 |2018年第4582期|42-43|共2页
  • 作者

    Dimitra Kessenides;

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  • 正文语种 eng
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  • 入库时间 2022-08-18 04:57:18

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