Facebook Watch Isn't Living Up to Its Name

摘要

Three long years ago, when the world knew little about Cambridge Analytica and laughed off the specter of fake news, Mark Zuckerberg had a very different kind of problem. Facebook wasn't adding many users in key ad markets, so it needed to figure out how to wring more money from its existingaudience. Although the company accounted for an impressive 45 minutes of its average user's day, that wasn't in chunks big enough to send them the ever-growing number of ads at the heart of the company's business model. The average Facebook session lasted less than 90 seconds, according to people familiar with the matter-while you were waiting in a checkout line, trying to avoid eye contact between subway stops, or sitting on the toilet. Zuckerberg and other executives decided to try to boost that number by pushing their way into a much older kind of advertising model: TV. things at Facebook these days, it's not going great.