Brewery, Brand, and Family: 150 Years of Heineken

摘要

Heineken is among the top three brewing companies in the world. It is probably also the best known brand of beer worldwide. And its strategy and senior management are still controlled by the same family that founded the company 150 years ago. These three features are the key elements of Keetie Sluyterman and Bram Bouwens's history of Heineken, which was commissioned by the company on the occasion of its 150th anniversary in 2014.