A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

摘要

The Business History of the Swatch Group tells the history of the world's leading watch producer and its business systems from the 1980s until the present day. The Swatch Group was created in 1983 from a merger of two Swiss firms, Allgemeine Schweizerische Uhrenindustrie A.G. (a leading producer of parts and movement blanks), and Societe Suisse pour l'In-dustrie Horlogere S.A. (a leading watchmaker, owner of brands such as Omega, Biel, and Tissot). The newly merged group came into being in a period of crisis in the Swiss watchmaking industry, caused by the fast growth of competition from Japan.