COULD THIS BE THE NEXT DISNEY?

摘要

Until her boss showed up, Hecubah, queen of the undead, was having a pretty good day at work. It was the 1999 Electronic Entertainment Expo (known in the industry as E3), and the villainess of the chop-'em-up role-playing PC game Nox had young men flocking to the Electronic Arts booth in Los Angeles's Convention Center. Some undoubtedly came to hear about EAs lineup of new videogames, but many stayed just to stare at the actress playing Hecubah―in devil horns, red contact lenses, and a dominatrix corset just a few threads shy of a misdemeanor rap. As the gamers milled and gawked, Larry Probst, CEO and chairman of Electronic Arts, pushed his way through. The sight of the queen stopped the 52-year-old executive in his tracks. Blanching, he turned to an assistant, and within seconds one of his minions had backed Hecubah into an inconspicuous corner while another raced off to get her some clothes. When the queen returned to work, she was wearing a skirt. "We want the focus at E3 to be on our products," Probst says about the incident, "not on scantily clad women."