If you've been watching Rap City late nights on BET, or following the buttoned-down business press, you already know that Chrysler's new 300 is a hit with the hip-hop set. 50 Cent featured the car in a recent music video. Snoop Dogg promised to go to bat for Chrysler Group CEO Dieter Zetsche in exchange for a free ride: "If you want this car to blow," Snoop told the German executive in a voice-mail message, "give it to me." Snoop was right; for the first time in years, Chrysler is getting serious blow—and not just from rappers in baggy pants. White guys with comb-overs are also flocking to the stately rear-wheel-drive sedan, which starts at a decidedly nonluxury price of $23,920. "Young people, old people, men, women—the car sells itself," says Eugene Gibbs, a Chrysler dealer in Los Angeles. "One couple today traded in their Jaguar for one."
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