MAX-ING THE GOLD

摘要

It was 29 October 2007 and Stagecoach had a new concept to launch: Goldline, offering a higher quality of vehicle and customer service. Seven years later, it has been expanded across England and renamed Stagecoach Gold, with a darker shade of gold than before. The principle has also been taken up and developed by Arriva and more cautiously by First as they, too, have implemented a step change in vehicle specifications on some of their better performing or more promising routes.