THE AWARD FOR SUSTAINED MARKETING EXCELLENCE

摘要

Greener Journeys is a cross-sector campaign group dedicated to encouraging modal shift from car to bus. It exists to generate enthusiasm and awareness of the benefits of the bus at a grassroots level, while also arguing for greater investment in bus infrastructure, funding and regulatory mechanisms at both local and national political levels. Successful marketing to consumers, local decision makers and the bus industry is therefore vital to its objective of prompting behavioural change. In recent years, Greener Journeys has run a number of public campaigns, from making the case for concessionary travel with the Case for the Bus Pass to encouraging people across the country to take the bus during Catch the Bus Week. Across all its campaigns Greener Jounreys has combined rigorous and credible economic analysis with hard hitting messages to influence political and policy decisions.