TWEET WITH RESPECT

摘要

Stephen Parry (You Write, September) wrote insightfully about the stark contrast between bus and train companies in their social media engagement. He is dead right and furthermore there are huge variations in commitment towards social media within the bus sector. Many readers unfamiliar with social media may question whether it is worth pursuing in any event; and monitoring the way bus companies approach their involvement you cannot help wonder if some are also treating it halfheartedly at best. If used properly, no one should doubt Twitter's usefulness as an effective and efficient way of keeping passengers informed. Bus companies have long wanted a way of sending messages about disruption and unforeseen problems in real time to passengers about to make a journey.