Take to the road!

摘要

In the early Eighties, a new government tried to introduce greater competition amongst bus operators in an effort to help waning passenger numbers. The Bus and Coach Council (now CTP) rolled out a nationwide advertising campaign to prevent these new proposals. They feared that deregulation woutd damage the industry as services would be lost and traffic congestion would increase. To gain public support, many bus operators repainted their buses in the 'We'd all miss the bus' livery. London Transport, although not badly affected by this government policy, supported the Bus and Coach Council's campaign. Though unlike other operators they adopted a red body colour as opposed to the standard cream and beige.