Cut my own CD-ROMs? who do they think I am-Polygram? A year ago, that would have been a perfectly justifiable reaction to the idea of investing in CD-writing equipment. But the price of CD writers and blank discs has plummeted, and homemade CD-ROMs are now a simple, cost-effective and versatile tool for distributing multimedia marketing material, swapping files internally and backing up data. The option to produce CD-ROMs in-house could not have come at a better time for companies that send out large amounts of information in brochures or on floppy disc. Floppy discs are becoming obsolete, their 1.44 MB capacity barely enough to store one high-quality digital photo, and the only other disc-reading device universally fitted to personal computers is the CD-ROM drive.
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