UP FOR THE CUP

摘要

Being in the midst of World Cup fever has made me reflect on pride and identity. Like much else, football is so global these days that there are few ways in which national identity can be expressed. Football attire is pretty standard, the style of play comes from the individuals who make up the team - who themselves play for teams around the world - and their managers, who are often from another country. But there is one thing that gets to the heart of it and that is the style in which the teams celebrate a goal: Cameroon are masters of exuberance and shimmying, England are very blokey and Japan are literally over the top. There is arnbrilliant ad for Coca-Cola that puts together a montage of celebrations and you really feel it.