PRICE, VALUE AND VINCENTVAN GOGH

摘要

Every so often someone tries to buy our practice. My response is, why would we want to sell? But it does prompt the rnquestion about the "worth" of a creative technological endeavour like ours. To test this, while taxiing around the Institution of Civil Engineers' (ICE) London Awards shortlist recently with Mark Whitby, I tried to glean from him how Ramboll had valued Whitbybird.rnIn the end, the Danish buyer got a name, an order book, a track record and a lot of people who might vanish like mist.