While all those around him are diversifying like crazy to survive 2011, Graham Cash is sticking to what he knows. The chief executive of Bam Construct, the UK construction arm of $9bn Dutch giant, the Royal Bam Group, has no qualms about being a bit different. Especially as he is convinced his strategy is the right one. "More companies will go bust throughout 2011," he concedes. "But ours will not be one of them." His confidence is unwavering. It needs to be. His plan for the future of the company -one he has already put into action in some parts of the business - is pretty left-field compared with the strategies his competitors have been adopting. "We're not diversifying into all sorts of weird and wonderful things," he explains in a friendly, yet no-nonsense Mancunian accent. "We're sticking to what we do, what we're good at -construction. And, although only time will tell, I think we're doing it right."
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