THE LEGAL CASE FOR RELAXING THE PROTOCOLS

摘要

It is a shame that during this global showcase, contractors are unable to endorse their connection with the Olympics. However, it is now vital that our talent is promoted as soon as possible after the event. Business leaders have already lobbied government ministers seeking a relaxation of the protocol. It needs a common sense approach and after the Olympic and Paralympic Games are over, protection of sponsors' investments surely must be less critical. As things stand, the no marketing rights protocol still applies to the contracts of contractors and suppliers for the next 12 years and will only be varied if the government successfully negotiates a relaxation with the BOA/IOC.