The joy of work

摘要

This year's BCO Conference is based on a word I can't pronounce: "arbejdsglaede" (ah-bites-gleh-the). It hardly rolls off the tongue. I've heard the word butchered in all manner of bizarre, cadence-twisting ways since we at the British Council for Offices settled on it as the theme for this summer's BCO Conference in Copenhagen. Why, then, have I decided to base this year's event around something so unpronounceable to so many?