Dr. Phil, the much-anticipated daytime talker met, and beat, all expectations in its opening week, kicking off Monday with a 5.2 rating/14 share and boasting No. 1 rankings in 35 of the top metered markets. Tuesday's follow-up held steady with a 5.0/14, keeping the all-important share number even with the day before. "That's very good when you consider how high the number was for day one," says one analyst. "The fact that it didn't sink significantly has to be looked at as a big plus. The day-two numbers would seem to indicate that day one for Dr. Phil was not a fluke."
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