Uva: 'Something's Got To Give'

摘要

When Joe Uva talks, ad people listen. Why? He's got credibility for one thing, having been a principle architect in the turnaround of OMD Worldwide, Omnicom's media planning and buying arm, where he assumed the top post in January 2002. In his first year on the job at OMD (not OMB, as a typographical gremlin retitled the firm on our pre-printed front page this week), the agency picked up over $2 billion in new business and now has billings upwards of $8 billion, making it the fourth largest buyer of ad time in the industry, behind Pub-licis' Starcom MediaVest Worldwide, WPP's MindShare and Interpublic Group's Initiative. And it's closing in fast. Uva's frequent flyer miles are probably the envy of the industry. Part of the turnaround story involves the expansion of OMD's international operations and he spent 23 weeks last year out of the country tending to those operations. A few weeks ago, before sojourning off to South America, Uva sat down with BROADCASTING & CABLE Deputy Editor Steve McClellan to talk about TV advertising in the U.S.