What Matters Most

摘要

Future [business] leaders need to be personal consumers and users of technology, buying content and movies online," says the CEO of a major media company, "rather than having their assistants print out their e-mails." That's the advice a top executive surveyed by Ernst & Young gives to his corporate heirs. "In order to be a leader, you need to walk the walk, operate a TiVo and know how an iPod works." That sentiment is echoed by other CEOs who participated in the study "Fast Forward: Technology Propels Media and Entertainment CEOs into the Future." Twenty-five corporate giants granted interviews to John Nendick, who heads Ernst & Young's media and entertainment division.