Hola! Prime Time

摘要

TV's reality craze has finally hit Spanish-language TV Already addicted to steamy novelas and high-octane sports, Hispanic viewers go elsewhere for their reality fix; Fox's American Idol and CBS's Survivor are favorites. Now looking to keep viewers en la familia, Uni-vision, its sister broadcast network Telefutura, and NBC Universal-owned Telemundo are diving into reality next season. "We wouldn't do it unless the [shows] were clever and could get big ratings," says Univision COO Ray Rodriguez. He's confident the network's upcoming reality duo on Fridays can deliver. Telemundo is equally buoyed, adding three reality series this season.