Youth Movement: Stalking the Younger Viewer

摘要

TLC had no prime time ambitions for Trading Spaces when it launched the redecorating show in 2000. What the network needed was a 4 p.m. show as a bridge between feel-good, female daytime shows like Wedding Story and Baby Story and more-general prime time fare. Trading Spaces, with both female and male appeal, seemed a good one. It turned out to be a whole lot more. Within a year, Trading Spaces was added to prime time. By 2002, it had exploded into one of cable's biggest hits. Of course, this is an unusual tale for a daytime cable show. Still, with more networks turning attention to original programming for afternoons and fringe, lightening could very well strike again. And younger viewers, 12 to 34 years old, are getting the most attention.