Cable Operators and the Internet Come Together Over Cars

摘要

When it comes to competing for ad dollars from such categories as automobile dealers, the Internet has been a looming threat to media outlets like local cable television. But the Web is emerging as a powerful partner for cable operators to secure a piece of the nearly $7.5 billion that automobile dealers and dealership associations spend each year. Such is the case with Vehix.com, a Salt Lake City-based company that is owned by cable company Comcast and Utah dealer owner Garff Enterprises.