New Tools Streamline Ad Delivery

摘要

Television spots used to be delivered to stations in one of two ways. They were either sent as an electronic file via satellite or physically mailed on a videotape. Now DG Systems and Telestream have joined forces to streamline ad delivery. Starting this week, TV spots can be electronically delivered directly onto play-to-air video servers at broadcast and cable facilities. DG Systems delivers more than 4.5 million TV spots digitally to 3,100 destinations-including TV and radio broadcasters, cable networks, and cable operators-on behalf of its 5,000 ad-agency clients.