WCAU Remakes Evening News

摘要

Starting next month, WCAU Philadelphia hopes to revitalize its afternoon news block by going back to basics. The NBC Universal-owned station, which runs local news from 4 to 6:30 p.m., is switching from traditional formats to more long-form, service-driven newscasts hosted by a single anchor. "You are always trying to think about what you can do to break out of the clutter," says VP of News Chris Blackman. "When you look at the three different stations in this market doing news in the afternoon, there's not a lot content-wise that distinguishes us. I started to think about what stories we get the most response to and which ones seem to impact the most people."