Not Great News for Late News

摘要

With late newscasts falling as much as 10%-20% in major markets from November 2005 to November 2006, stations are rethinking how they offer news. News consultants say people are up earlier, home later, and to bed later—which bodes poorly for the 11 p.m. news, for decades a crucial chunk of a station's revenue. As a result, stations such as Chicago's WMAQ are starting their news earlier in the morning, while increasingly focusing on their digital offerings.