Gray's Multicast Strategy: Use That Real Estate

摘要

Just a year after struggling to gain awareness for a new multicast channel, Lisa Guill saw an opportunity. Guill, the general manager of Gray Television's CBS affiliate KOLN Lincoln, Neb., had overseen the launch of a multicast outlet that is now a MyNetwork-TV affiliate. Not much captivates people in Lincoln more than University of Nebraska athletics. Football is the cornerstone, but women's volleyball also has a surprisingly rabid following.