Smarter Traffic Pattern

摘要

As broadcasters and cable networks muddle through the current economic downturn, providers of the software used to schedule commercials are fine-tuning their products to minimize the cost and labor associated with ad-sales, scheduling, reconciliation and billing processes. Traffic-system vendors are also trying to help customers maximize revenues with better reporting and analytic tools as well as new support for selling advertisements on digital platforms such as stations' Websites, mobile services and digital signage.