CBS: Strength, Stability Are Sexy

摘要

"Young" and "sexy" were the catchwords at CBS' upfront presentation at Carnegie Hall on May 20 as the network, known for its older viewers, attempted to put an alluring spin on being the only broadcast network to add viewers season-to-season.rn"Who says we're not sexy?" CBS Corp. President and CEO Leslie Moonves asked rhetorically during opening remarks at the network's presentation. "Only CBS is playing from a position of growth, stability and strength," he said. "And you know what, winning really is the only sexy thing out there."rnSimon Baker, the youngish and sexy star of The Mentalist, the only bona fide hit of the new season, took the stage to remind advertisers to "stay positive in life and in advertising." LL Cool J, onernof the stars of NCIS: Los Angeles, performed his hit "Mama Said Knock You Out." It was such a raucous rendition, and LL seemed so happy to be part of the CBS family, that one could almost forget the song is nearly 20 years old.