Comcast's Burke Touts One-Stop Shopping

摘要

Once regulators give the OK, the new Comcast Entertainment Group hopes it will be an advertising sales powerhouse serving every conceivable marketer need. Steve Burke, Comcast Corp. COO, hinted to B&C about what some of the cross-platform sales strategies may look like once the Comcast-NBC Universal transaction is completed, which could happen later this year.rn"After the deal closes, we'll be able to provide advertisers with very attractive packages from national to local, broadcast to cable, and even targeted through Comcast Spotlight that will make it simple for advertisers," he said in an interview. 'There will be opportunities to target in the areas of women's, sports and entertainment."