Meredith Joins Raycom Hub Club

摘要

WHILE THE TREND of stations sharing on-air footage has been going on for a few years, the content-sharing craze took a new turn when Raycom Media and Meredith Local Media brokered their recent online content pact. On July 1, Meredith was officially signed up to access the Raycom News Network-Raycom's digital content hub based out of corporate headquarters in Montgomery, Ala. The deal sees Meredith pay an annual fee for access to primarily national news content from the Raycom hub for its 10 station Websites, which relaunched on the WorldNow platform July 1. The arrangement gives Meredith access to a 24/7 content operation, meaning a more robust mix of stories on its sites. "It's a unique relationship-I don't know if another's like it in the country," says Tom Cox, VP of digital sales at Meredith. "It provides coverage to our digital news desks on weekends and after hours-the kind of content that a station might not have the time and resources to put together."