Things Are Looking Up for broadcasters after slogging through one of the toughest periods in their 80-plus year history, said station executives on a panel at NATPE. Broadcasters cited several factors that are improving their fortunes, among them: retransmission consent fees; the return of automotive advertising; new technologies, such as mobile broadcasting and social media; and a return by marketers to local broadcasting advertising after a period of experimenting with other platforms.
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