A Good Man Is Hard to Find

摘要

Matt lauer just re-upped as coanchor of the Today show for a reported $30 million per year (including bonuses), and according to many industry sources, he is worth every penny. NBC's Today is a lucrative franchise on which Lauer is the key male host, but that situation is now more anomaly than norm in daytime. Granted, the daylight hours-much like late-night-remain one of the few real estate areas of TV where personality has tended to trump programming. But in these leaner economic times, with so much at stake, hosts have to prove them-selves long before they start earning the really big bucks. "It's all subjective," says Babette Perry, vice president of IMG. "If the Today show is making millions of dol-lars based on their success, then Matt is entitled to that money. You are worth what the market will bear."