News Organizations Pin Hopes on Social Media

摘要

The sharp increase of users on social media's shiny new toy, Pinterest, has piqued the curiosity of several news organizations. For some, integrating this emerging platform into one's brand has been a challenge, while others have found the pinboard's capabilities a natural fit. NBC News created its own account, as well as a separate Today show account, in January, just as Pinterest surpassed 10 million monthly unique viewers. Today's boards are a collection of recipes, travel, style and health featured on the show, as well as real-time photos.