Media Buyers:NBA Could Get A Bounce

摘要

A season that started with concern about games being missed because of a lockout has turned into a strong one for the NBA, helped by strong ratings and, yes, a dose of Linsanity in New York, media buyers say. The NBA was in the middle of nowhere until a settlement with the players' union ended the lockout. Still, the cancellation of games in last year's fourth quarter, along with concerns that the labor problem would let the air out of the season, led some marketers to take their NBA ad dpilars off the court. (Both Disney, parent of ESPN, and Time Warner, parent of Turner Broadcasting, said the lockout hurt fourth-quarter ad revenue.)