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For Monday Night,Change Is the Only Constant

机译:对于星期一晚上,变化是唯一不变的

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摘要

Monday night is traditionally a mighty tough programming challenge for the broadcast networks each season, as they face heavy competition from ESPN's Monday Night Football, which averages more than 13 million viewers per week.Given all the pressure, it's no surprise that there's been a real jockeying for position among the Big Four broadcasters. NBC, which pulled a worst-to-first turnaround on Mondays over the last couple of years, has a different challenger in its rearview: Fox, which has passed CBS in the important 18-49 demo race. CBS' once-bulletproof lineup is now surprisingly vulnerable, and ABC remains fourth.Fox's Monday success this fall can be tied to the boost it's getting from rookie drama Sleepy Hollow, which is performing much better than last year's flat-lined The Mob Doctor. Mob Doctor averaged just above a 1.0 in the 18-49 demo and roughly 4 million total viewers last fall, compared to Sleepy Hollow's 2.9 rating with a little more than 8 million total viewers.
机译:传统上,周一晚上对于每个播出网络来说,周一的夜晚都是一个艰巨的编程挑战,因为它们面临着ESPN的《周一夜足球》的激烈竞争,每周平均有1300万以上的观众。鉴于所有压力,毫无疑问的是,争夺四大广播公司的地位。 NBC在过去几年中的星期一经历了从最糟糕到最糟糕的周转,但在后视方面面临着另一个挑战:福克斯(Fox)在重要的18-49演示比赛中超过了哥伦比亚广播公司(CBS)。哥伦比亚广播公司(CBS)一度难以抗拒的阵容现在令人吃惊地脆弱,而美国广播公司(ABC)仍排在第四位。 Mob Doctor在18-49演示中的平均收视率略高于1.0,去年秋天的总收视率约为400万,而Sleepy Hollow的收视率为2.9,收视率略高于800万。

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