As part of its effort to overcome some of the current problems with multiplatform measurement, the Coalition for Innovative Media Measurement (CIMM) has put out a request for proposals to create a digital repository that would provide better data on digital usage. Currently, companies have access to their own data and can get reports from research companies like comScore and Nielsen on us- age of their content. But following a long-standing online tradition, very little data is made available about their competitors. The repository would overcome that problem by creating a kind of "digital warehouse so that everyone could see data on a show level across all their different competitors," says Jane Clarke, managing director of CIMM, which is backed by top programmers, agencies and advertisers.
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