Software Companies Mobile-ize for Vegas

摘要

Mobile revenue may be small, but it's growing and will continue to do so. And vendors of traffic and billing software, which are helping push that growth along, are introducing mobile arena software improvements in Las Vegas at the National Association of Broadcasters Show, which runs through April 11. The developments will help broadcasters track ads on content sent to smart-phones and tablets and also allow executives to tap into sales tools on the go.