Syndies Rush to Market As NATPE Nears

摘要

Queen Latifah isn't the only show set to premiere in a suddenly crowded first-run landscape as the industry heads to NATPE in Miami at the end of the month. Latifah joins Warner Bros.' Bethenny, now cleared in 97% of the country, in daytime. The show, starring Bethenny Frankel, will be produced in New York City. "New York is true to [Frankel's] sensibility, and she has a huge fan base there," says Hilary Estey McLoughlin, president of Telepictures. "it's a very honest and truthful place, and that's the essence of the show."