Tight Traffic in L.A.

摘要

KABC, like Kobe Bryant and Spago, has been the toast of Los Angeles for eons. But the race has undeniably tightened. KCBS' primetime is booming, and KNBC is enjoying a rich investment from its parent; both were factors rnin the closest November sweeps since 1990. Steve Mauld-in, president and general manager of KCBS-KCAL, says just 20,000 viewers separated KCBS from KABC at 11 p.m. in November-down from 130,000 a year earlier. "We're on their heels," Mauldin says. Amie Kleiner, president and general manager of KABC, acknowledges the tight race, but points out that KCBS was seamless from the end of primetime into late news in November-meaning, no commercials in the transition that would drive viewers away.