Available to market: Available for pre-order at $39, with an optional voice control remote costing an additional $29; initially slated to ship Nov. 19, but now backordered for January delivery. NEW FEATURES: Amazon stirs up the streaming media market with launch of an inexpensive but powerful new Fire TV Stick as Roku explores an IPO and Google works to bulk up content on Chromecast. PLUSES: Is a cheap way to connect TVs to the Internet; priced close to the less powerful Chromecast ($35), on par with Roku (starting at $39.99 on Amazon) and much less expensive than Apple TV ($99); billed as more powerful than competitors; in addition to apps from various programmers like Netflix and ESPN, the Fire TV Stick lets consumers fling content to the TV; hefty demand for the devices indicate it might turn around a device strategy that has struggled to gain market share.
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机译：现已上市：可预订，价格为39美元，另加一个语音控制遥控器，需额外支付29美元；最初定于11月19日发货，但现在缺货订购，计划于1月交付。新功能：随着Roku进行首次公开募股（IPO）以及Google致力于在Chromecast上扩展内容，亚马逊推出了价格低廉但功能强大的新型Fire TV Stick来激起流媒体市场。 PLUSES：一种将电视连接到Internet的便宜方法；价格接近功能较弱的Chromecast（35美元），与Roku（亚马逊上的39.99美元起）相当，并且比Apple TV（99美元）便宜得多；比竞争对手更强大；除了来自Netflix和ESPN等各种程序员的应用程序，Fire TV Stick还使消费者可以将内容投放到电视上。对设备的大量需求表明，它可能会扭转一直难以获得市场份额的设备策略。
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